George Gomez



Versatile Designer/Art Director/Creative Director with 27 years of expertise in design and a consistent track record of leading successful campaigns.
 
I apply a unique blend of creativity, strategic thinking, leadership and a little creative chaos to drive design and brand development initiatives. Let’s work. 

email
linkedin
instagram

ONE Musicfest Merchandise Capsule

Year: 2017
Client: ONE Musicfest
Location: Atlanta, GA
Role: Creative Director

The directive was to design the merchandise capsule for the 2017 ONE Musicfest (OMF). While OMF’s audience is broad, they were as focused on the realities of life in 2017 America as they were with finding joy amid those moments.  The woven label on all official ONE Musicfest merchandise is anchored in the words “justice” and “freedom” in Morse code, a reminder to stay focused on social change even when we’re busy dancing. The capsule included:

1. 5-Panel hats. 2. Festival Lineup t-shirt.
3. An ode to the dragonfly and power of transformation, the OMF bandana represents growth and transformation. This is complimented by a subtle Morse code message from author Toni Morrison that doubles as the bandana’s border, motivating the wearer to let go of things that hold them back.  4. Bomber jackets  5. T-shirts inspired by lyrics from headliner Mos Def/Yasiin Bey songs “Umi Says” and “Auditorium.”