George Gomez
Versatile Designer/Art Director/Creative Director with 27 years of expertise in design and a consistent track record of leading successful campaigns.
I apply a unique blend of creativity, strategic thinking, leadership and a little creative chaos to drive design and brand development initiatives. Let’s work.
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WABE (a PBS/NPR affiliate) Preview ‘24 Environment and Marketing Design
Year: 2023
Client: WABE
Location: Atlanta, GA
Partners: PBS + NPR
Host: The Carter Center
Role: Creative Director
Designing visuals for Preview ‘24, WABE’s annual upfront event, during the SAG-AFTRA and WGA strikes, brought an awareness to the teams that create the entertainment we love. This concept honors them by using WABE’s brand shapes to create teams that move in unison to create a larger, harmonious image.
1. Event Poster 2. entrance cubes. 3. A-frame signage
4. Event banner
ADAMA x Atlanta Influences Everything Sweatshirt
Year: 2023
Client: ADAMA
Location: Atlanta, GA
Partner: Atlanta Influences Everything
Role: Creative Director
Utilized in Moroccan textiles, the “eye” is a symbol of protection against the evil eye. The cross in the middle deflects negativity in all directions. This pattern was created to cover and protect our ADAMA members on their adventures through Marrakesh and beyond.
Westside Winos + Amplify Wines Güd Süp Wine Label + Apparel
Year: 2022
Client: Westside Winos
Location: Los Angeles, CA
Partner: Amplify Wines
Role: Creative Director
Using the stylized Ü to represent a wine glass, the Güd Süp logo + back label play a supporting role to Alex Kurz’s painting. The unreleased t-shirt is a play on Kurz’s alphabet soup.
1. Güd Süp Wine, Front + Back 2. Güd SüP Logo 3. Back Label
3. Product Shot 4. Product shot 5. T-shirt (Unreleased)
6. Güd Süp Painting by Alex Kurz
Charlotte Smith Studios Rebrand + Packaging
Year: 2022
Client: Charlotte Smith Studios
Location: Atlanta, GA
Role: Creative Director
Typefaces Alte Haas Grotesk + Kernit’s roundness and soft edges create organic shapes and a malleable brand feel that reflects Charlotte Smith Studios’ craftsmanship + style.
1. Logo 2. Logo on Organic Shapes 3. Packaging Postcard
4. Thank You Lockup 5. PacKing Tape 6. FRagile Lockup
Global Social Justice Fund “Week of Action” Calendar/Poster
Year: 2021
Client: Sony Music
Location: New York, NY
Role: Graphic Designer
Following the murders of George Floyd and Breonna Taylor in 2020, Sony Music Group formed the Global Social Justice Fund (GSJF) which produced DEI educational and cultural events for Sony staff. I was tasked with designing the “Week of Action” poster to commemorate the year anniversary of the GSJF launch. The circles represent dates on the calendar, with red representing dates where events take place.
Natural Action Wine Club Wine Labels, Marketing Collateral and Merchandise Design
Year: 2021
Client: Natural Action Wine Club
Location: Los Angeles, CA
Partner: The Kinsey Collection + Amplify Wines
Role: Creative Director
Natural Action is a response to the calls for greater inclusion and opportunity for the BIPOC community in the often exclusionary world of wine. Through their partnership with The Kinsey Collection, Natural Action simultaneously amplifies need for a broader awareness of the industry and an appreciation of African-American history, art, culture, contributions and achievements.
1. Summer 2021 Delivery 3. Spring 2021 Delivery
3. Wine Club Hoodie 4. Wine Club Shop T-shirt
Elucid & Von Pea Dirtee Deacon (in T.S.O.Pea) Album Art
Year: 2021
Client: Blonde Medicine
Location: Peteluma, CA
Role: Creative Director + A&R
Elucid’s lyrics create vivid worlds of conflict with society and self, and an unwillingness to bend to societal norms. This album art imagines the house of worship for the sermons of Elucid’s Dirtee Deacon. Using layered images from ancient places of worship and catacombs, the result is an inverted, chilling and cavernous temple that reads like the beginning of a bad dream.
1. Record Sleeve 2. Vinyl Record 3. Cassette Tape Case
4. Cassette Tape
Tanya Morgan Don and Von Album Art
Year: 2021
Client: Hipnott Records
Location: Washington, DC
Role: Creative Director
Tanya Morgan have returned with their fifth full length album titled "Don & Von". This time the duo steps from behind the “odd” moniker to show listeners that they exist in a world of their own.
1. Record Sleeve 2. Vinyl Record
Picture the Dream: The Story of the Civil Rights Movement Through Children’s Book Exhibition Design
Year: 2020
Presenter: High Museum of Art
Location: Atlanta, GA
Partner: Eric Carle Museum of Picture Book Art
Role: Exhibition Designer
Curated by Andrea Davis Pinkney, in partnership between the High Museum of Art and the Eric Carle Museum of Picture Book Art, the goal was to create an atmosphere that was inviting to children and families, while paying respect to the historic figures and stories of the Civil Rights Movement. Responsibilities included art hanging layout and combinations, gallery wall colors, typography choices, and mural design.
Picture the Dream toured the High Museum of Art (Atlanta, GA), The Eric Carle Museum of Picture Book Art (Amherst, MA), New-York Historical Society (New York, NY), Kansas Children’s Discovery Center (Topeka, KS)
Julie Mehretu Exhibition Graphic Design
Year: 2020
Presenter: High Museum of Art
Location: Atlanta, GA
Role: Exhibition Graphic Designer
The High’s headlining exhibition of 2020, the Julie Mehretu project included the large building banner designed in anticipation of the exhibition. Being that Julie Mehretu (named one of the Top 100 Most Influential People of 2020 by Time Magazine) works in abstract landscapes, I chose to lead with Dieter Rams’ ideology of “as little design as possible” as a way to create space where the artwork leads. Inside the gallery, my responsibilities included intro mural (created from a detail crop of Mehretu’s work)], intro text design, and section texts.
1. Building banner 2. Intro Mural Right
3. Intro Mural left 4. Intro Text